Proper maintenance is the secret to a great beard. Of course, that’s easier said than done. Growing facial hair comes with a host of issues like itch, irritation and breakage. But with our handy guide, you can find the best solutions, develop your routine and achieve a truly enviable beard.

So, what’s your problem?

Odor, Debris and Ingrown Hairs

Whether you realize it or not, beards can smell. From dirt and germs to food debris, washing your beard is as important as washing your scalp and hair. Skipping this important step can also lead to irritation. When you wash your beard and skin, the scrubbing helps eliminate ingrown hairs, which are notorious for causing itchy inflammation.

Keep your beard fresh and clean with our Luxe Beard Wash. Our one-two punch of organic Argan and Prickly Pear Oil makes it a powerful blend against dirt, dead skin cells and other toxins. And because you gently exfoliate your skin while you wash, ingrown hairs are a problem of the past.

For best results, use it once or twice per week or as needed.

Breaking, Damage and Thin Facial Hair

Growing a strong, healthy beard isn’t as easy as it may seem. Shedding and breakage can make it hard to achieve thick, lush facial hair. Weak follicles simply can’t support and maintain optimal growth, leading to a beard that’s thin and scraggly. Likewise, over-washing or grooming hair can make it brittle and prone to damage.

Nourish your hair follicles and support healthier growth with our Luxe Beard Conditioner. Organic Prickly Pear Oil supplies a dose of antioxidants, fatty acids and Vitamins E and K, ensuring your follicles have the proper building blocks for stronger, thicker hair.

For best results, use it each time you use a beard wash.  

Flaking, Irritation and Itchy Discomfort

Sporting a beard comes with a lot of benefits, but itchiness isn’t one of them. More often than not, the urge to scratch actually starts with your complexion rather than your facial hair. When skin is dry and dehydrated, it becomes inflamed, leading to unbearable itch. To make things worse, dead skin cells collect and flake off, leaving you with unsightly beard dandruff.

Shash For Men’s Lush Beard Moisturizer was formulated with natural ingredients like Sweet Almond Oil and Rosewater. While similar products just sit on your beard, these anti-inflammatories soak into skin, reducing uncomfortable itch and flaking while providing long-lasting hydration.

We suggest using it every day, especially for those living in cold or dry climates.

Frizz, Knots and Hard-to-Manage Hair

While some guys struggle to grow lush facial hair, others have the opposite problem: a beard that’s out of control. Flyaway hairs, frizz and unruly growth can make your beard look wild and nearly impossible to groom. And if you’ve ever tried to brush it, you know passing the bristles through the tangled mess can be both difficult and painful.

Formulated with Castor and Almond Oil, Shash For Men’s Beard Oil makes grooming fuss-free. Incredibly hydrating, it tames coarse and scruffy hair, making it soft, smooth and easy to maintain. With a subtle shine, your hair will look healthy, not greasy.

How often you use it depends on the rest of your routine. Start by using it once per day and adjust the frequency as needed.


With so many beard products available, finding the right one is as frustrating as the problems they were formulated to solve. Let’s recap:

  1. Beard Wash cleanses your facial hair and eliminates odor
  2. Beard Conditioner strengthens hair and promotes stronger growth
  3. Beard Moisturizer hydrates skin and hair to fight itchy irritation
  4. Beard Oil softens hair and makes it easier to style and maintain

Whether your routine consists of one or all of these products, you can rest assured Shash For Men blends are safe, all-natural and contain no sulfates, parabens or silicones.